You see them all over the Web: little snippets of information that are buried in a page, and change each time you visit. Or even more mysterious, bits of information about you: your machine name and ...

As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad optimization. Privacy laws are tightening ...

President of Internet Marketing at 9thCO, a Canadian digital agency focused on B2B lead gen as well as ecommerce development and marketing. Your web analytics platform is one of the most crucial tools ...

Today (8th July, 2025), Axeptio, a leading provider of consent management solutions in Europe and across the Americas, and Stape, a key player in server-side tracking on the global stage, are ...

Rendering is crucial to your website’s operations, enabling Google to retrieve your webpages, decipher the code, and understand its content and structure. The rendering process then converts this code ...

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of analytics choices and decisions.

Ukraine is famous for its people, who have been fearlessly protecting their country for the last 3 (and, in fact, 11) years. However, it is not fair to forget that it is also the land of tech brains ...