The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...
The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
It’s safe to say LEGO isn’t just for kids anymore. Over the years, these little bricks have built more than just castles and cars—they’ve become an undeniable part of our culture, inspiring countless ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
Father’s Day gifts are all about making your dad feel seen, and one of the easiest ways to do that is to create a custom Lego minifigure in his image. Lego has an online minifigure factory that makes ...
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Lego's new smart bricks light up and make noises when triggered
Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with ...
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Lego Group, the world’s largest toymaker, has launched a direct attack on screen time, unveiling a new interactive platform ...
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