This post originally appeared on the Buffer blog. The built-in tools that Facebook offers to business pages and advertisers are robust and detailed. Hence, you’re likely to uncover a smaller stash of ...

Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry Kim, the number of ...

A new research paper written by a team of academics and computer scientists from Spain and Austria has demonstrated that it’s possible to use Facebook’s targeting tools to deliver an ad exclusively to ...

Step-by-step guide on how to set up Facebook ads tracking with the new Facebook pixel. The new Facebook pixel is great for conversion tracking. You may have conversion tracking already set up in ...

Unlock Facebook’s hidden potential with these 10 lesser-known features and tools. Discover powerful tips for 2026 that can enhance privacy, organization, and your overall social experience. Pixabay, ...

Facebook is a tough place for small businesses to make their mark. But don't worry -- several companies have made it their jobs to help you. They have taken advantage of the Facebook app platform and ...

If you own a small business, having a Facebook page lets you reach individuals among the 750 million or so users worldwide who are most likely to be interested in your company. Your interaction on the ...