Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...

User-scoped custom dimensions let you analyze user-related attributes that describe groups of your user base, such as age, language or country. Event-scoped custom dimensions refer to interactions ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...