Google Ads custom columns provide the flexibility to expand reports with more of the data points your individual business cares about. Now, Google is giving you even more options when creating custom ...

If you’re a control-loving performance marketer like me, Google hasn’t given you many reasons to smile lately in its headlong rush toward an AI-driven world. But there is one that has the potential to ...

Google Ads has announced that impression share data can now be used to create custom columns. Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting ...

Google announced on Google+ that they've enabled a way for advertisers to customize the columns they want to see in their reports. Google said they are "introducing custom columns to AdWords reporting ...

Lightbox – the scalable multimedia ads that Google first introduced to the desktop back in 2012 and finally brought to mobile devices in September of this year – are now available to all AdWords ...

Track and optimize to custom metrics tailored to your goals at all levels of your campaigns. Custom columns in AdWords can help marketers get more detailed insights into how their campaigns are ...

Google AdWords quietly announced on Google+ that the custom columns now let you do custom formulas in those columns. This means you can add computations like addition, subtraction and multiplication ...