Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase ...

Wiland™, the leading provider of data-driven marketing intelligence, today announced the launch of MarketSignals™ Custom Personas, a new custom segmentation solution that uses proprietary consumer ...

Clinch, the Agentic AI platform for omnichannel advertising, today (23rd October, 2025) announced an expanded collaboration with Amazon Ads, becoming the first third-party ad serving solution to serve ...

NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced expanded measurement coverage to advertisers ...

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to ...

As television advertising continues to evolve, advanced audience targeting has emerged as a key driver for better planning, more efficient budgeting and maximizing returns. By leveraging custom ...

Bombora has launched Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B digital audience solutions. With its new Curated Ecosystem Audiences, Bombora applies its unique ability to ...

LiveRamp, a data collaboration platform provider, has partnered with Perplexity and Chalice to help marketers personalize and measure every consumer experience. Through these partnerships, LiveRamp ...

Custom GPT tool revolutionizes data access for media, enhancing fact-checking, story development, and public engagement while ensuring privacy and compliance. HEINO ...

Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

DoubleVerify, providers of a platform for digital media measurement, data, and analytics, has expanded measurement coverage to advertisers using Twitch inventory and Amazon custom audiences in Amazon ...