Custom events require equal parts strategy and technical know-how, and will unearth troves of user engagement and conversion data. Here's a guide to 10 Google Analytics custom events, how to use them, ...

Custom Alerts can be found under the Admin area of any profile in your Google Analytics account. To get started, click Custom Alerts from the Assets area, then click the Create new alert button.

Google Analytics is the “web analytics reporting offered by Google that tracks and reports website traffic” and “lets you measure your advertising ROI as well as track your Flash, video, and social ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

Keen IO wants to help businesses out in a big, bad, data-crazed world. The company develops APIs for custom analytics. Today it announced locking up $2.35 million in financing to cement its foothold ...

Google has just announced a number of new features for Google Analytics, including more powerful reporting capabilities, greater customization options and a new “intelligence engine” that Google says ...

Google Analytics has introduced a new feature that allows users to build personalized channel groups, either by starting from scratch or by utilizing Google’s default channel group as a foundation.

Google Analytics is removing four attribution models in October 2023. A new "calculated metrics" feature will allow custom combinations of metrics. Users should audit reports and test new models now ...

In the healthcare landscape, data is the new currency. It empowers medical professionals, administrators and policymakers, providing them with a wealth of information, from patient records and ...