The marketing playbook is rapidly becoming obsolete. AI, martech, and culture are converging at an accelerated pace while many marketers still focus on demographic segments and geographic boundaries.

In our rapidly changing business landscape, companies are discovering that traditional skills alone won't secure their place at the top. As global teams become the norm rather than the exception, ...

For those of us who work in multinational companies with colleagues from around the world or for anyone who works in heterogenous, multicultural societies, having a strongly developed sense of ...

In today’s globalized economy, the ability to relate and work effectively across cultures—at the individual and the organizational level—has never been more important. It is a provocative question for ...

The recipe for living and working successfully across cultures calls for many ingredients. One of them is a set of capabilities under the umbrella of Cultural Intelligence (CQ). Regarded as an ...

Comprehending various cultures isn’t just about memorizing information; it needs an appreciation for all the complexities that make each society unique. Travelers are exposed to new ways of thinking, ...

With only a handful of weeks away until the 2024 election, we’re examining political polarization in America at the company level as part of our Office Politics series. Today, we’re focusing on the ...

The boundaries that once defined workspaces have faded, allowing teams and businesses to engage across continents with unprecedented ease. Globalisation, digital interconnectedness, and migration have ...

SMU Office of Research & Tech Transfer – Many business schools and universities these days encourage their students to conduct consulting projects with local firms to provide real-life experience of ...

Updates include enhanced capabilities that deliver real-time contextual targeting for both multicultural and general market audiences Mundial Media, the industry’s leading AI-powered advertising ...