It’s not often that a hit British product is launched in Tokyo shops before it makes its domestic debut on UK shelves. Yet in February at Isetan department store in Shinjuku, Tokyo, that is what ...

The educational acronyms of the 21st century look a bit different from those of previous generations. The “Three R’s” (which, confusingly enough, weren’t even R’s to begin with) have since largely ...

Cubetto is your child's first year of coding education. Created by Primo Toys, Cubetto is the only screen-less programming system, powered by a revolutionary coding language made of colorful blocks ...

THEY start early these days, don’t they? – we’ve all seen news stories about kids who make millions coding apps. And that understanding of how to make a computer do what you want is one of the most ...

Valeria Leonardi wasn’t planning on being a co-founder of a toy start-up but these things just happen when technology is involved. “I actually tried to become a teacher but I was rejected because I ...

After a successful Kickstarter campaign the Arduino educational coding toy Cubetto is now available worldwide with prices starting from $225. The system uses a variety of different colourful blocks to ...

A startup called Primo Toys today began online and retail sales of its latest educational product, the Cubetto, a programmable wooden robot for kids as young as 3. The London startup, which is a ...

On Thursday, Crowdcube #FundedClub member, PrimoToys, announced the closing of its Kickstarter initiative for the coding toy, Cubetto. The project successfully secured $1,596,457 from 6,553 backers.

At nearly ¥30,000, Cubetto is an investment. It’s designed to appeal to both parents and children, because, in Yacob’s words, it “looks and feels like a toy”, but is in fact “a scalable, procedural ...