In this installment of Ask The PPC, we’ll tackle the question: What can I do to improve my CTR? Click-through rate (CTR) is the amount of clicks achieved off of impressions secured. Improving CTR ...

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search is no exception. But to truly understand how Google ...

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

“CTR Non Manipulation was built to separate real engagement from manufactured activity,” said Chris Maddaloni, founder of Get ...

The key to great ad copy is all about wording, right? Not entirely. No matter how strong your ad copy, there are strategies that you should consider incorporating if you want to increase your ...

Opinions expressed by Entrepreneur contributors are their own. When there are an estimated 200 factors affecting your search-engine results positions, you’ve got to be choosy about which ones you’ll ...

CTR (Click-through rate) is a measure of how appealing your ad is to consumers; it tracks how many people click on your ad relative to the number of times it is shown to people. Calculating it is ...

Harshit Jain MD is the founder and Global CEO of Doceree, the first global network of physician-only platforms for programmatic marketing. For marketers, click-through rate (CTR) is a highly coveted ...

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount ...

If you want to go into advertising, get a computer science degree. Why? “Madison Avenue is increasingly a bastion of geeks: computer programmers, data heads and quantitative analysts,” The Wall Street ...