Did you know that your devices are following you and talking amongst themselves? Creepy, right? From ordering products from your smartphone that you added to your shopping cart on your laptop’s ...

Facebook does it. Google does it. It’s everywhere in the mobile ad ecosystem. And your smartphone does it more often than you know, according to a study released on Monday by Carnegie Mellon. Now, ...

Apple on Monday released iOS 17.5 to iPhone users. The update brings some new features to Apple News+ and also introduces Cross-Platform Tracking Detection – an anti-stalking feature announced last ...

Mozilla has further beefed up anti-tracking measures in its Firefox browser. In a blog post yesterday it announced that Firefox 86 has an extra layer of anti-cookie tracking built into the enhanced ...

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Cross-device identity matching is the way marketers map pseudonymous identifiers both intra-device as well as across multiple devices to the same consumer to improve personalization and measurement.

Google has announced plans for blocking cross-app tracking on Android phones, following Apple’s lead on iPhones, claims a new report today. However, there are a number of problems with the report, ...

Alphabet (NASDAQ:GOOG) (NASDAQ:GOOGL) said Google Chrome will start testing a new feature called Tracking Protection which limits cross-site tracking, in an effort to phase out third-party cookies in ...

Researchers have developed a way to track a user across different browsers on the same machine by querying the installed applications on the device. Certain applications, when installed, will create ...

New insights are available by tracking across devices, but new regulations may also apply. Given the explosion in the use of smartphones and tablets, many organizations struggle to track users as they ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...