Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with ...

(Reuters) -Procter & Gamble and Colgate-Palmolive are among the defendants in six new lawsuits targeting the sale of toothpaste and mouth rinse for young children because the products contain fluoride ...

CINCINNATI--(BUSINESS WIRE)--Research shows that nearly half of U.S. adults suffer from tooth sensitivity, 1 which can cause people to avoid certain foods, beverages, and beauty regimens, in fear that ...

NEW YORKNEW YORK — Procter & Gamble reported better-than-expected fourth-quarter profits and revenue, showing that the appetite for established brands like Crest toothpaste, Tide detergent and Charmin ...

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Procter & Gamble Oral Care, Cincinnati, has released its newest packaging across its Crest, Oral-B and Blend-a-med toothpaste brands. The three brands now feature recyclable high-density polyethylene ...

Consumer packaged goods companies are frequently accused of not moving fast enough to take advantage of mobile marketing. The toothpaste category is a prime example, although this is starting to ...

A startling new investigation has uncovered toxic heavy metals lurking in some of America's most trusted toothpaste brands, including those made for children. Lead Safe Mama, a small business focused ...