Researchers have published a study in which they reviewed 11 years of research on creativity assessments and found the field is focusing on three main types of assessment between education and ...

Researchers from the University of Georgia are developing an artificial intelligence system to more accurately assess creativity in elementary students. According to a news release on the university's ...

A new exercise developed and tested by an international team of scientists can accurately measure an individual’s creativity in as little as four minutes. Researchers from Harvard University, McGill ...

Teachers don’t judge all kids’ ability to think creatively equally, a recent study shows. Subconscious biases appear to cloud teachers’ judgment of students’ creative ability, according to the results ...

A good idea can mean the difference between an effective marketing campaign or a dull one, a money-making product launch or a dud, a business success or a business failure. And it’s certainly true ...

Consumers place less emphasis on originality than do advertising professionals when assessing advertising creativity. Appropriateness has more weight in consumers’ advertising-creativity assessments ...

Can you think of three words that are completely unrelated to one another? What about four, five, or even ten? According to researchers, this simple exercise of naming unrelated words and then ...

LAWRENCE — Creativity has been designated a critical 21st Century Skill by the National Research Council, yet there is not one ideal, accepted way to identify creative young people and encourage the ...