Apple apologized on Thursday for a new iPad Pro commercial that featured several creative objects—including a piano, video cameras, and cans of paint—being destroyed by an industrial crusher, telling ...

Last week Apple released an ad for its new iPad Pro that was widely panned. The ‘Crush’ ad showed a variety of creative instruments being crushed and ultimately transformed into an iPad Pro. The ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

NEW YORK (AP) — A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about ...

When Apple announced its latest iPad Pro with the fancy OLED display and superfast M4 chip it did so by using a new ad. That ad showed musical instruments and art supplies, among other things, being ...

If 2025 was the year marketing learned to live with AI, 2026 will be the year it decides what to do with it.With “AI slop” named the Macquarie Dictionary’s ‘word’ of the year, marketers are grappling ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 2 days 17 hours ago By Ad Age Staff - 2 days 17 hours ago By Will Johnson - 3 days 8 hours ago By Ewan Larkin - 3 days 8 ...

A newly released ad promoting Apple’s new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every creative ...

NEW YORK — A newly released ad promoting Apple's new iPad Pro has struck quite a nerve online. The ad, which was released by the tech giant Tuesday, shows a hydraulic press crushing just about every ...