There is a tough balance here to achieve, since a large portion of starting and running a business requires analytical, logical thinking. In fact, our education and training to logically associate ...

In today’s fast-paced business world, innovation isn’t just a luxury—it’s a necessity. Companies that foster fresh thinking, celebrate new ideas, and encourage risk-taking are the ones that thrive.

This post is part 2 of a series. In my previous post, I wrote that, after being inspired by Rick Rubin’s book, The Creative Act: A Way of Being, I decided to find out what is going on in the human ...

Researchers from Brock University and McGill University published a new paper in the Journal of Marketing that shows how marketers can leverage strategic thinking to create advertising that increases ...

Founder of Brainsparker App & Academy, experts in coaching managers and team leaders to create, innovate, and lead the next frontier. The World Economic Forum’s latest Future of Jobs report ranks ...

Lily Zhu does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

In a recent study, 151 human participants were pitted against ChatGPT-4 in three tests designed to measure divergent thinking, which is considered to be an indicator of creative thought. Score another ...

Most people imagine the stereotypical sufferer of Obsessive-Compulsive Disorder as repressed, inflexible, and pedantic. Of the many traits associated with OCD, “creativity” is not necessarily one of ...