Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...

This article was created in collaboration with Facebook Gaming. Compelling digital creative isn’t only more enjoyable for audiences, it’s better for businesses. Great ads help drive engagement and ...

Creativity is a notoriously hard concept to measure, but researchers have developed a new test that requires only a few minutes to complete. In a study published in the journal PNAS, scientists asked ...

Hyenas, the looter-shooter announced this summer, is holding a PC-exclusive alpha test this weekend. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

NEW YORK--(BUSINESS WIRE)--Purposely.ai today announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance. Purposely.ai’s ...

Creativity is a uniquely human quality that’s difficult to define and, perhaps, even harder to objectively measure. Of course, that doesn’t mean that scientists haven’t tried, and a study published in ...

Ad agency CP+B gave this "aptitude test" to its art directors to get to know them better, and to test their creative problem-solving skills. AgencySpy obtained copies of the document, and initially ...

I have been interested in science and technology for as long as I can remember, spurred on by a fondness for video games. I learned to work in Windows and manipulate files to get buggy games to work, ...

The 36-year-old China-born Canadian star flexes his creative muscles with new show 'The Copenhagen Test', a science-fiction ...