The 70th International Cannes Lions returns on June 19th and this year, Publicis Groupe’s Singapore and SEA Asia CEO Amrita Randhawa makes her jury president debut at the festival for the creative ...

Throughout our lives, when faced with creative challenges, we often default to common beliefs and practices that diminish our creative spirit. For example, we frequently embrace the myth that creative ...

Anthony Chiaravallo is the CEO of Vallo Media, a performance marketing agency specializing in paid media, digital strategy & brand growth. We’re well into 2025, and if there’s one clear lesson ...

Lower CPI isn’t automatically success, creatives need to bring in players who actually enjoy the game and stick around. Ads that exaggerate gameplay may boost installs short term but they can also ...