Big Happy, the creative-first, performance-powered adtech platform, today announced the launch of Dynamic Creative Optimization (DCO) capabilities for 3D digital-out-of-home (DOOH) advertising. The ...

SAN FRANCISCO, June 15, 2026--tvScientific by Pinterest, the performance TV advertising platform, today announced Creative Advisor, the industry's new AI-powered creative optimization tool designed to ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

Pinterest's performance TV advertising platform tvScientific has announced a new tool called Creative Advisor, promising to help advertisers optimize their CTV creative for maximum return on media ...

NEW YORK--(BUSINESS WIRE)--The inaugural edition of Innovid’s Feature Beat, which highlights some of the latest enhancements and innovations across Innovid’s product offerings, spotlights new creative ...

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta. Widely used bidding and targeting algorithms have left paid ...

NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- MAGNA, the media intelligence and investment unit within IPG Mediabrands, and Nexxen, a global, flexible advertising technology platform with deep expertise ...

Media and creative should be a couple, but in the online ad industry, they’re essentially in a long-distance relationship. They stay in touch here and there, only coming together at rare intervals, if ...

AppsFlyer, a provider of marketing measurement, attribution, and data analytics, has launched Creative Optimization to give marketers insights into their creative assets and data-driven guidance on ...