A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

The most successful campaigns are those that make consumers feel connected, engaged and understood, and one of the best ways to get on their level is to involve your customers in your marketing ...

New agency and marketing head will work collaboratively to drive Columbia’s refreshed creative strategy PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM, the “Company”), a ...