Direct mail has a proven track record of being an effective marketing tactic, even in today's digital age. One reason for its effectiveness is that mail is more likely to be seen. It physically ...

Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. However, physical advertising can ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

We all know that if your mail piece does not get looked at, it is not going to be effective. One way to ensure engagement is by making your direct mail interactive and entertaining. Endless folds take ...

Digitally native brands have long thrived on using channels like social media and tools like retargeting to find new prospects. As that performance-driven strategy grew in popularity, more ...