July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

Marketers are under more pressure than ever from all directions to make their campaigns deliver. And decision makers are examining every channel for its worth. Social media, email, offline channels ...

Direct mail is staging a comeback! Instead of concentrating solely on saturated channels such as email and social media, marketers are once again embracing mail’s superior open and conversion rates.

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Digitally native brands have long thrived on using channels like social media and tools like retargeting to find new prospects. As that performance-driven strategy grew in popularity, more ...

Postal mail outperforms email, according to a study by Go Inspire Group. No doubt. Direct mail has a longer shelf life, and is used more sparingly because of the cost. Studies show that millennials ...

Opinions expressed by Entrepreneur contributors are their own. Ask yourself a quick question: How much of your current marketing spend is on direct mail? The common misconception is that direct mail ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

What Mark Twain was reported to have said on the mistaken publication of his obituary could equally apply to direct mail. Gyro founder Graham Dodridge says his agency was sending out more than one ...

Postal mail outperforms email, according to a study by Go Inspire Group. No doubt. Direct mail has a longer shelf life, and is used more sparingly because of the cost. Studies show that millennials ...