July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

Direct mail campaigns that perform best are rarely random. Successful mail programs are built on strategy. They start with the right audience, use smart creative decisions, and follow a clear plan ...

Direct marketing firms have long considered themselves leaders in using data and analytics to understand their customers. However, many have recently bolstered their creative practices by hiring or ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

Digitally native brands have long thrived on using channels like social media and tools like retargeting to find new prospects. As that performance-driven strategy grew in popularity, more ...

An entry kit (PDF) is available now at caples.org, and entries will be accepted in more than 25 categories until September 5. Judging will take place November 11 and 12 in New York. Judges, entrants, ...

Creative Direct entered into an 18-month contract to offer consulting for the nonprofit's acquisition and donor renewal direct mail program. The agency worked with the association from 1993 to 1999 ...