Advertising is hard. Launching a successful campaign in market requires a near-perfect confluence of brand strategy, media planning, and creative execution. Advertising can be thought of as a series ...

If you want to get creative professionals talking, ask them about the quality of the creative briefs they receive from their clients — when they receive one at all. The briefs they get are often ...

A great deal has changed since in the advertising industry since its 'heyday.' Why, then, has the creative briefing process remained the same? 360i chief strategist thinks that the outdated nature of ...