By rethinking creative as an interactive educational experience, and not just a promotional message, pharmaceutical brands ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Agentic AI is changing this equation. By streamlining and accelerating campaign workflows, it allows marketers to meet rising ...

If you have a background in marketing and communications, an advertising agency could be a smart startup option. Here's what ...

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Sky Media has launched an AI-powered creative advertising toolkit designed to help small and medium-sized businesses get onto ...

Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help ...

A decade-long creative partnership shows how premium video production and consistent brand storytelling can fuel ...

Indiana's House Bill 1059, introduced by State Rep. Cindy Ledbetter, would allow school districts to sell ad space on school ...