1. Deeply understand your ideal customer. 2. Establish clear metrics and KPIs. 3. Diversify your efforts by creating additional revenue channels. 4. Increase your sales volume. 5. Leverage technology ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

Sales can be a challenging aspect of business. Whether you're just starting out or you've been in the game for a while, struggling with sales can feel like you're floundering in deep water, unsure of ...

Many business leaders believe that they fully understand their best target customers. They’ve developed clear profiles (a.k.a. personas) that are richly detailed with well-researched parameters, such ...

Every business goes through a similar series of steps to make a sale. Understanding how the sales process works will help you maintain a consistent approach to turning leads into customers.

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

My first job after graduating was as a salesperson for Groupon. I learned a lot and credit the training I received as essential for setting out on my own and growing my company. With experience on ...

Sales dashboards are analytic tools designed to allow your business to track, manage, and visualize valuable insights into how your team is performing during a given time period. There’s no point in ...

A clear look at Strategy’s Bitcoin model, the conditions that could trigger sales and how to understand future updates within the proper context. Strategy is the largest corporate Bitcoin holder, with ...