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Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

Individualized reward programs enable businesses to strengthen their connections with their customers. Today, customers expect brands to be responsive to their requirements and also their loyalty.

Eagle Eye’s AI-powered loyalty platform will enable real-time personalization, supplier-funded engagement and future-ready ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Every business faces the challenge of acquiring new customers. While marketing efforts are essential, focusing on retaining existing customers can be a more cost-effective strategy. I believe loyalty ...

Gap Inc. (NYSE: GAP) today announced the launch of Encore, a new membership program that creates new ways for customers to connect with its iconic brands—Old Navy, Gap, Banana Republic and Athleta.

McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

To deepen engagement in its brands and further ties to pop culture, the retailer is offering "meaningful moments" intertwining consumers in fashion and entertainment.

Enhanced rewards tiers modernize program and make it easier for millions of DIY loyalty members to earn and redeem rewards. Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts ...

Oh, and, by the way, MileagePlus is free to join.