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Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Individualized reward programs enable businesses to strengthen their connections with their customers. Today, customers expect brands to be responsive to their requirements and also their loyalty.

Loyalty programs have long been a cornerstone of retail. They help brands retain customers, encourage repeat purchases, and build differentiation in crowded markets. Loyalty programs are also about ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

In an increasingly competitive dining landscape, customer loyalty has become more crucial than ever for restaurants aiming to thrive. With diners faced with endless options, fostering a strong ...

American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Trader Joe's is known for creating a stellar experience for customers. From its famously friendly staff to its generous return policy to its unique inventory, Trader Joe's manages to feel like a ...

Fanatics is launching a new loyalty program that will reward sports fans for buying merchandise and apparel, trading cards and placing sports bets. It will further draw a connection between Fanatics' ...