A logo is a visual symbol of a company or brand by which they can be unmistakably identified. Sometimes it is also called a brand name. Logo design and creation is an important stage in brand ...

Creating a logo for your business takes tremendous planning, research and thorough execution. Whether you are hiring a professional creative agency or you decide to do it yourself, I hope this article ...

Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Imagine walking down a bustling street, surrounded by a sea of signs and symbols, each vying for your attention. Among them, a few logos stand out, instantly recognizable and effortlessly ...

When it comes to growing a business, there's definitely a wrong way to do branded merchandise. "A very old-timey thing to do — which companies are still doing for some reason — is that they just put ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...