Designing a logo is an exciting first step toward building a visual identity. But if you stop there, you’re missing out on the bigger picture. A brand kit takes your logo and expands it into a full ...

A strong, cohesive brand is critical to success. But here’s the kicker: Most companies pour their hearts (and budgets) into dazzling customers while their internal brand barely gets a second glance.

Branding design is not a crucial element, but it is also a great way to grab customer attention in any business. From colors to fonts, the branding logo helps c ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Working on your big startup idea, securing finance and finding those first core team members are all time-consuming tasks.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

BritBox has updated its brand identity in a shift meant to evolve its existing position while creating a cohesive system ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

Have you just launched a business, or is your company in a growth spurt or in need of a refresh? Are you looking to generate traction for your business? Why not capture all your different story ...

And while not every company can put the same level of dollars toward building and growing a brand as global corporations, any business that has invested time and money into its name has a reason to ...