H&M will soon be seeing double. The Swedish retailer has partnered with third-party artificial intelligence provider Uncut to create digital replicas of 30 real-life models, as first reported by the ...

Fashion giant H&M plans to create digital clones of its models this year, raising more questions for an industry grappling with both the potential of artificial intelligence (AI) and its impact on ...

American Vogue’s August 2025 issue has been making headlines — and not only for its cover featuring actor Anne Hathaway, who is back in the limelight as she films “The Devil Wears Prada” sequel. What ...

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...