A company’s name and logo can play a huge part in its success, while the simplicity, versatility, and agility of its brand can have an enormous impact on its lifespan. Marrying them together in a way ...

Your logo is the face of your brand, the first thing people see and associate with your business. That’s why it’s crucial to create a logo that not only stands out but also resonates with your ...

Your company’s name and logo help consumers form their first impression of your business. New companies often invest a lot of time and effort into developing these branding assets to ensure they ...

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must also begin crafting a cohesive brand image to establish their company’s personality and ...

This week, Pepsi unveiled a new logo. Not a new flavor, or a new version of its famous soda–just a new logo. If, for example, you change your business and you want people to associate the new logo ...