In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Generating leads is a challenging but essential part of marketing. It’s the top priority for every company because it can literally make or break your business. Statistics say that companies with ...

Opinions expressed by Digital Journal contributors are their own. A landing page is a standalone web page distinct from your website. It is often used as part of a digital marketing campaign to ...

Your ad just got clicked. The visitor’s ready to explore. But instead of taking action, they bounce off the page, and your budget burns. Why? Because the page they landed on was the homepage, and it ...