A successful CRM project balances strategy, process, technology and employee initiatives so that you address all of them within the time and resource limitations you face. I have broken these ...

With nearly two decades of retail management and project management experience, Brett Day can simplify complex traditional and Agile project management philosophies and methodologies and can explain ...

Gartner's recent report, "Three Steps to Create a CRM Strategy," aims to help CRM project managers, executive sponsors, and operations executives create an effective CRM strategy. The report is an ...

Customer relationship management (CRM) involves myriad variables and data points that change frequently, so keeping up can be challenging. However, current data is essential to moving deals through ...

With failure rates reportedly as high as 50 to 80 percent, it's a wonder any tech leader has the courage to promote a CRM project these days. Yet there are CRM success stories, such as the one at ...