A clear value proposition simplifies why customers should choose you. Tailor UVPs for brands, products or features to resonate effectively. Highlight unique benefits that solve customer problems ...

This article details how to craft irresistible offers that convert browsers into buyers, emphasizing clarity and solving customer pain points. It provides five key strategies, each with a ChatGPT ...

In a saturated market, at times it will be difficult to separate from your competitors who are vying for your target audience’s attention. That’s where the design team steps in to highlight the ...

A conversation with IMD professor Stefan Michel on how companies can realize the maximum benefit from their innovations. Creating value is table stakes for any business. But is your organization also ...

In today’s competitive business landscape, customer experience (CX) has become a critical differentiator. Yet despite the intense focus on CX since 2020, this year saw a decline in average CX quality ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Executing significant performance improvement opportunities, including targeted cost reductions, supply chain enhancements, and category-specific profitability initiatives. These efforts, guided by ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers coming back. As consumer expectations evolve, it’s crucial for QSRs to rethink ...

This piece has been co-authored by Ram Devanarayanan, associate vice president, senior industry principal at Infosys Finacle. Between 2015 and 2019, while the gap in bank lending to small and medium ...