Content marketing is an increasingly popular method of establishing yourself as a thought leader and attracting new leads to your product or service. A full content strategy often includes reaching ...

Quick and easy – two core underlying components of many of the best Web and mobile apps out there. Too many of the wrong features can confuse; not enough of the right features and, well, traction can ...

One simple way to attract media attention is to have a professional press kit available for download on your website. Even though you don’t have to spend a lot of time or money in order to do this, ...

Public relations professionals like you are always trying to grab journalists’ attention and keep your brand in the spotlight. Creating press kits and media kits is one of your most important ...

A press packet -- also known as a press kit or media kit – is an important sales tool for any business or entrepreneur. Your press packet may be viewed by members of the media, potential customers and ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Take this as a public service announcement. If you're developing a game and don't know how to get ...

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Media coverage is powerful because it tells potential customers that you’re trustworthy. If you snag a feature on Good Morning America, people automatically place their trust in you. This is a recipe ...

One of the fastest, easiest, and most effective ways to present yourself as an artist, and will quickly tell any organization or booking agency whether or not you're worth the investment, and not ...

Opinions expressed by Entrepreneur contributors are their own. Your prospective customers are bombarded by advertisements every day, with each brand claiming to meet their needs best. Joining this ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Yarilet Perez is an experienced multimedia ...