Mailing lists are the lifeblood of any company's marketing program. Whether they are used to track internal clients or whether they were purchased and used for a cold direct mail piece, a well-vetted ...

When you need to send information from your company to multiple recipients while using Google's Gmail. it's often a good idea to send it using the blind carbon copy method. Using Bcc enables you to ...

Gmail is easily one of the best email clients or services around and it has at least one hidden feature that many likely don’t know about. Namely, the ability to create a mailing list using the ...

The average email open rate is 25 percent, which means that email marketing is an effective and convenient way to reach potential and current customers. However, in order to be successful with email ...

The following steps help you transform names and addresses you’ve saved in Google Contacts into a standard (comma-separated value or .csv) file you may use as a data source for postal service mailings ...

Brien Posey wraps up how to easily set up an e-mail campaign with the customer engagement service from Amazon Web Services. In the first article, I talked about the process of setting up a project and ...

A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address. No ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

While it's true that nobody likes to receive spam, bulk e-mail does have its place. For example, one of the professional associations that I belong to uses a mailing list to send a monthly newsletter ...