In business, customer drop-off is unavoidable. Just because a lead shows interest in your product or service, a number of factors can prevent them from making that all-important sale. This is where ...

Opinions expressed by Entrepreneur contributors are their own. It takes time to convince people to make a purchase. One of the best ways to move people through the buyer journey is to create a ...

Most business owners waste time chasing leads one by one. They post on social media, respond to DMs, and hope someone buys. But that's not scalable. It's not even smart. Build a system that works for ...

Recently, I was sitting with a client — we’ll call her Amanda — when the topic of sales funnels came up. Here’s how it happened: I mentioned something about a sales funnel and Amanda looked at me as ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the ...

If you’re selling things online then you’ve probably heard of the ‘sales funnel’. But what does that mean and how can you create offers that help people click into your funnel rather than away from it ...

Funnels are remarkably useful in many aspects of startup life. Whether you are trying to get users to try your product, or sell to an enterprise customer, or hire an engineer, or raise capital, you ...

I talk to marketers all the time who assume there's nothing they can do to get more positive customer reviews for their businesses or clients. I mean, you can't control customers, can you? You ...