Video integrates seamlessly with smartphones and other small mobile devices, providing a full range of benefits such as increased recall and buying intent. Because it’s more engaging than white papers ...

Do you want to create engaging promotions for your small business? Marketers and brand leaders know that a ton of thought goes into planning promotional campaigns, and they don’t always succeed. There ...

It’s well known that the quality of your content plays a major role in search engine optimization (SEO), but determining what makes content valuable can be trickier. What’s valuable to one person may ...

Opinions expressed by Entrepreneur contributors are their own. When a customer arrives at your website — either from an online search result or from a link in an advertisement — the page he or she ...

Part of running a business smoothly is to have simple processes that users can easily learn and repeat. Whether it’s a process for filing an expense report, or logging a customer complaint, or writing ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...

Let’s face it — a lot of businesses are in industries that just aren’t very exciting or glamorous. And that can make content marketing all the more difficult. What do you write about to get customers ...

Each day, communications professionals are tasked with writing copy that engages their target audience through clear language and relevant content. Every audience wants to read something that is ...

Dining out is about more than just the food. It's also about the experience. And music plays a significant role in creating that experience. While restaurants have traditionally chosen background ...

Back-to-school season arrives every year with a mixed bag of emotions for most educators, including anticipation and excitement, but also anxiety. The opportunity to catch up with friendly colleagues ...

A great social media marketer today and an awesome advertiser in the 1960s have much in common. David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on ...