When you are running an online advertising campaign, you are facing an inherent challenge that has frustrated many. People don't really like to click on ads. In fact there are many tools out there ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

Microsoft unveils new generative AI tools for retail media, enabling easy ad creation and omnichannel optimization. Microsoft launched new generative AI tools for retail media. The tools allow easy ...

Microsoft has introduced the Retail Media Creative Studio supported by generative artificial intelligence (GAI) to create banner ad creatives in seconds based on a product’s web-based link or URL. The ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...