Kim Clinkunbroomer shared on Google+ that you can now work with your mobile call extensions within conversion optimizer in Google AdWords. In short, Kim spotted a new call out in the AdWords console ...

Call tracking is fundamentally important for online advertising, yet so many companies completely miss this. The Google AdWords Call Extensions don’t fill that need 100 percent (it only tracks calls ...

Ad extensions can get more clicks and improve your quality score. But here's how ad extensions might also be negatively impacting your campaigns. As many in the paid search industry know, ad ...