Digital marketers hear this advice so often that it feels like an undisputed fact. Unfortunately, a specific format – a “dedicated” standalone landing page – isn’t all that’s needed to guarantee a ...

“I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar? Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s ...

Following a series of structural rules can help bump your landing page into the top 25% of those reaching conversion rates of 5.31% or higher. Landing pages can help you appeal to your audience, so ...

We’re constantly testing and tweaking our landing pages to maximize our conversion rates. We know a page that converts at 15% instead of 10% can mean hundreds of thousands of dollars in increased ...

Quality landing pages result in more conversions. Whether it is newsletter subscriptions, sign-ups, downloads, lead generation, or something else, when you use landing pages, you experience higher ...

Is your business website struggling with low conversion rates on its landing pages? You’re not alone. Many businesses face the same challenge, but the good news is there’s a solution. By treating your ...

Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation ...

Opinions expressed by Entrepreneur contributors are their own. A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly ...

Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce. The report was based on analysis of 74.5 ...

Landing pages are a big up-front time investment for entrepreneurs. Between choosing the colors, writing the copy, and selecting the offers, landing pages can eat up energy and resources. The overall ...