While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion ...

Opinions expressed by Entrepreneur contributors are their own. Call to actions (CTAs) are critical statements that prompt users to sign up, purchase, or engage with you. Whether you’re writing emails, ...

The overall goal of your Ecommerce site is to generate revenue and sell a product. Outside of the big goal, you likely have smaller goals that involve conversion points and your target audience – ...

Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals. Conversion ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

Opinions expressed by Entrepreneur contributors are their own. Strong calls to action are among the most important elements on every landing page, but far too many businesses don’t use them ...

Summary: don't try to create a frankenstein website that leverages all of the recommendations below. You should consider this a tool box of techniques to test on your site and figure out the practical ...

As a pediatric critical-care physician who cares deeply about the health and well-being of all South Carolina children, I’m concerned by efforts to punish the city of Columbia for banning conversion ...

In January 2022, Canadian Parliament’s Bill C-4 became law, making it a crime to perpetrate so-called “conversion therapy” practices. While this legislation sends an unequivocal message denouncing ...

Pope Francis urged Catholics in Tuesday's homily not only to avoid evil, but to pursue good in concrete actions, likening the Lenten conversion to a journey. "Avoiding evil and learning to do good: ...