See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Facebook prides itself on its support of LGBT rights. The social network has partnered with the Trevor Project—a suicide prevention organization for LGBT youth. The company maintains a perfect 100 ...

Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...