Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world. In contextual targeting, a ...

Contexts provide information that is central to understanding the meaning of events. Studies of associative learning, including Pavlovian fear conditioning and extinction, in animal models and humans ...

Large language models (LLMs) like OpenAI’s GPT-4 are powerful, paradigm-shifting tools that promise to upend industries. But they suffer from limitations that make them less attractive to enterprise ...

How has contextual changed amidst the AI revolution, and how can advertisers best harness it? Contextual targeting has been steadily growing in demand over the past years, making a mighty resurgence ...