Recently, people have been talking a lot about a growing political divide that's splitting Gen Z along gender lines. Research suggests that around the world, women are becoming increasingly ...

“We do not allow content that attacks people on the basis of protected characteristics such as nationality, race, or religion, among others,” the announcement said. “We do allow people to criticize ...

New cybersecurity findings suggest that Russian-linked digital interference continues to be an ongoing threat ahead of the 2024 U.S. presidential elections, highlighting the group “Operation Overload, ...

Teens today may not aspire to join the Playboy mansion anymore (or even know what it is), but a similar experience has popped up for today’s generation. Enter: the “Bop House,” or what some people ...

Disney’s recent push to develop original intellectual property specifically to win back Generation Z males feels like a familiar tune—one the House of Mouse played before with mixed results. As ...

Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...

Like third-party cookies for the programmatic advertising ecosystem, IP addresses have become the ad targeting currency of choice for the $26 billion CTV ad market. But like their cookie cousins, IP ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal loss and ever-changing privacy regulations to the challenge of reaching the ...

What started as a simple, uncluttered search engine has become a cultural phenomenon and quite possibly the world's top online brand. Now it's one of the few online enterprises enjoying soaring ...

Creating, Personalizing, and Monetizing Content at Scale in a Modern B2B Marketing Model If data is the oxygen that runs the modern commercial engine, content represents the gasoline required for ...

There’s a whole new way to get rich on the internet—at least according to a rush of YouTube tutorials touting the money to be made using AI to generate videos for kids. Searching for how to create ...