Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. Writing and editing? Check. SEO knowledge? Check. Content ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. In my last article, I talked about clarity—what it is and ...

Facebook is the most-used social media platform in the world. It boasts 2.96 billion monthly active users. Most likely, you’re on Facebook and use it often. But is your business on Facebook? Not only ...

Opinions expressed by Entrepreneur contributors are their own. More than 80 percent of organizations use metrics to determine how well their content is performing, according to Content Marketing ...

You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. (Overall, creating content ...

Good content matters even in pharma marketing—or make that especially in pharma marketing. It’s the difference between the familiar "ask your doctor" tagline at the end of a TV ad and building out ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...