Content may be king, but chaotic content can do more harm than good. As search engines become more sophisticated and consumers continue to grow smarter, brands can no longer create content listlessly.

For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...

Sudhir Agarwal is CEO of Everise, which digitally evolves the customer and product experience for some of the world’s most loved brands. Vibrant ecosystems. Engaging content. Long-term value. These ...

Martin Owen is CEO of Quark Software and is an expert in data and content management technologies for digital transformation. Content plays a vital role in accurately positioning organizations and ...

IBM is turning up the heat on its CM (content management) strategy, preparing a scaled-down version of its Content Manager product aimed at midsize companies. Big Blue is also moving quickly to ...