The longtime executive will be succeeded by Matt Schnaars, who currently serves as svp content distribution. By J. Clara Chan Digital Media Writer Mac Budill, NBCUniversal‘s longtime president of ...

If there’s one thing I know about marketers, it’s that the best ones are always looking out for ways to improve their strategies. They do everything they can to stay on top of trends, find and use the ...

Few revolutions have transformed marketing like social media. At the press of a button, marketers can broadcast their content to thousands, even millions, of people in an instant. It makes sense that ...

As 2017 approaches, keep an eye on brands tapping micro- and mid-tier-influencers to create real, meaningful brand content at a massive scale. Influencer marketing has long been considered “content ...

It’s safe to say there is no shortage of content. Millions of new blog articles are published every day. Most of them add very little value though, and most of the articles that do don’t get the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Perelman, vice president of ...

Private content infrastructure player resets its customer base, launches AI CMS, and shows how premium syndication drives ...

Last year was marked by upheaval of tradition and leaps in digital innovation for the entertainment content industry — headlined by WarnerMedia's announcement to premiere its 2021 movies ...

Content Media Corporation has brought its separate film and television distribution divisions under one roof. Jonathan Ford, executive vice-president of sales and distribution, will head the combined ...

Premium has always been the best of MDM's content offering, showcasing our exclusive research, market analysis, in-depth case ...