Forbes contributors publish independent expert analyses and insights. I cover travel with a focus on safety and sustainability. Janet Heller noticed it when she broke her arm and could no longer drive ...

COVID-19 isn't easily transmitted by physical touch, as we've known for some time now. But we didn't know that early in the pandemic, so many businesses sought to contain viral spread via contactless ...

If it feels as if you’re talking to a robot when you contact your airline, car rental company or hotel, it’s because you probably are. During the pandemic, the travel industry rushed to build ...

Automation is rising, but most consumers still want real human help. Learn what today’s trends reveal about trust, loyalty and the future of support. Customers still want to speak to a human. AI ...

Customer service and customer experience (often referred to as CX) are two important terms that business owners and brands need to understand in order to thrive in today's competitive marketplace.

As a Co-Founder at Innowise Group with 20-year experience in software engineering, Pavel loves helping businesses grow through technology. It is uncommon for people to contact their banks unless they ...

Discover how top brands create unforgettable customer service experiences that enhance loyalty, build trust and keep people coming back for more. At the heart of this experience are common triggers ...