Consumer payment methods are undergoing rapid transformation, shaped by technological innovations, regulatory reforms and shifts in consumer behaviour. Contemporary research indicates a marked ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

The Self-Reflection Mode offers behavioural insights based on observed actions, emotional signals and gaps between consumer ...

Savanta's free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust Virtual Personas by Savanta ...

It’s not so easy to get a read on customers any more. Sure, you can ask them for information via email, build that first-party database and even embrace zero-party data practices, but what works best?