If you are looking to gather information on customers or potential customers, there are a number of ways to gather specific data on or from your target market. Secondary research includes analyzing ...

“The exploration of consumer uncertainty suggests that trademark litigation matters and surveys should perhaps ask a different question beyond simply what consumers believe.” Disclosure: Steckel is a ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Consumer payment methods are undergoing rapid transformation, shaped by technological innovations, regulatory reforms and shifts in consumer behaviour. Contemporary research indicates a marked ...

When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

Which Cloud Program Uses the Least RAM?. While many popular cloud systems started out as Web apps, services like Google Drive, Dropbox, SkyDrive and Amazon Cloud Drive are now offering software to ...

Everything we do, believe, and feel is rooted in cultures. Our values, our aspirations, and our identities are tied to cultural contexts. For products and services, cultures help inform our purchase ...

The field of functional and fortified foods is rapidly expanding as consumers seek products that offer health benefits beyond basic nutrition. However, ...