When I founded a global travel transportation marketplace, hospitality was our primary goal. An important part of achieving this goal has been leveraging real-time data and human behavioral insights ...

“Organizations are leaning into AI for their innovation research,” Evans said. General Mills, for example, has used AI to build “synthetic audiences” to better understand and respond to consumers.

Nihal Advani is the Founder and CEO of QualSights, which was named the fastest-growing consumer insights platform by Inc. magazine in 2022. Over the past few years, society has made an important ...

A new research paper quietly published last week outlines a breakthrough method that allows large language models (LLMs) to simulate human consumer behavior with startling accuracy, a development that ...

Savanta's free consumer research platform combines the power of AI with emotional intelligence, giving clients faster, more affordable access to insights they can trust Virtual Personas by Savanta ...